If you're an admin or receive messages from a business Facebook Page, you've likely received a notification within the past couple of weeks warning you of a purported copyright violation, and claiming that your page will be shut down unless you click a link to verify.
None of this is true.
The best marketing depends on data. Whether it’s the customer data that drives better targeting and segmentation, or the use of predictive analytics to understand buyer behavior, companies that use data are finding new ways to reach consumers and increase sales. In this post we will take a look at various approaches to marketing with data.
As the shock of the COVID-19 Stay at Home Orders (coupled with the forced shutdown of businesses) finally begins to wear off, the focus is shifting to how to reopen.
Businesses owners will be faced with a myriad of decisions as individual States progress through their phased reopening plans. We'd like to offer our recommendations for how to coordinate your reopening through your digital presence.
Everyone wants to drive traffic to their website, and everyone wants that traffic to turn into paying customers. But sitting there waiting for that traffic to appear isn't a great approach.
Most marketing techniques fall into one of two very broad categories. Push marketing involves techniques that get your message out in front of the customer to make an impression on them. Pull marketing is creating content that is sitting there waiting for the customer to come find it. Without a well-designed strategy, we find that most business owners tend to focus on pull marketing. While this is important, without the balancing approach of push marketing you are not likely to see the results you are looking for.
Every few weeks, another doomsayer will pop up in the news announcing the imminent collapse of Facebook as a social platform. They’ll trumpet new user numbers from [insert competing platform here] and compare those to slowing percentage numbers from Facebook. They’ll cite Congressional investigations, the rise of Instagram influencers, and the #DeleteFacebook movement. They’ll compare Facebook’s stock price to the overall market, and proclaim that the collapse is soon to come.
They may be right. But then again, maybe not.
Throughout our website, you’ll see us refer to the “Digital Marketing Funnel”. Anyone who has taken a marketing class or read a good marketing book is familiar with funnels, and there’s nothing magical about ours.
What the funnel provides for us is a roadmap. It gives us a starting point, and a structure that we can come back to when we start to drift. All that glitters is not gold, and there is a lot of glitter out there in the marketing world. Everyone has new ideas on the latest and greatest thing that “every business” needs to be doing. Many of these ideas are exciting and innovative, but if they’re not incorporated with the end goals in mind they can lead us off track.
