Business owners love to hate reviews. A positive review from a customer can put you on top of the world, while a negative review often feels unfair and leaves you feeling defeated. The policies of the review platforms may drive you crazy – especially when they 'filter' legitimate 5-star reviews and publish the negative reviews right at the top of your listing.
Instead many owners decide to give up on reviews entirely, under the assumption that "people never read reviews anyways". The truth is, you couldn't be more wrong, and by choosing to ignore reviews you're sending your best customers right to your competition.