Creating website content that’s engaging and informative is one of the most essential things you can do as a business owner. Why? Blogging is still one of the best ways to get organic traffic, generate leads, and create awareness for your business. Blogs give you the chance to share your knowledge and expertise, provide useful information for your customers, and help improve SEO for all website content.

1. Keep your audience in mind - When writing, think about the primary focus of your blog and your target audience. What topics do your customers want to learn more about? What questions can you answer? If you’re writing a blog post, be sure to cover topics that are relevant to your industry, and add your company’s perspective to the conversation.

2. Make your content original - To improve your site’s ranking in Google search results, your blog needs original and authentic content (including relevant keywords, when appropriate). Think quality over quantity, because Google algorithms are based primarily on high quality, unique, and compelling content (though the average word-count of a Google first page result is about 2,000 words).

3. Add relevant and helpful links - Include links within your content to related blogs or helpful resources on other pages of your site. Internal links encourage visitors to stay on your site and engage with your own content, and give new life to older posts.

4. Format your content for the web - Make headlines catchy and informative (but not misleading—that’s considered clickbait and will push away your visitors), and break up blog posts with scannable formatting like headings, subheadings, or bulleted lists so readers can easily digest your points.

5. Incorporate visual media - High-quality visuals yield better engagement, shares, and SEO results, so add images, infographics, or videos to every post.

6. Post consistently - Google loves fresh content. Since your main website pages are typically static, posting consistently on your business blog (at least one new post per month, but ideally two or three posts per week) gives Google and other search engines new content to scan.

If the thought of creating content for your business website or blog gives you a migraine, we understand—our web content creation team can help you develop fresh content and provide ongoing writing services to engage your audience and build your business.