Email marketing is one of the most powerful ways to connect directly with your customers. More than 65% of adults start their day by checking their email, 99% of consumers check their email every single day, and more than 55% of consumers say that marketing emails influence their purchase decisions.
From the numbers, it’s clear that email marketing is a highly effective tool. On average, email generates $38 for every $1 spent and has a much better reach than organic social platforms. In fact, email is 40 times more effective in reaching your customers than Facebook and Twitter!
What is email marketing?
Email marketing is a form of push marketing, a technique that gets your message out in front of the customer to make an impression on them. Helpful, engaging emails can keep your business top of mind and ensure that you don’t lose contact with your customers and clients throughout the year.
What makes a great email?
The most successful email newsletters are targeted messages with relevant content sent to specific groups of clients or customers. Subject lines should be direct and to the point, and every email newsletter should contain a call-to-action (CTA) to drive traffic back to your website.
Are you hosting an event? Offering a free download or rewards coupon? Include a clearly defined CTA to catch your subscribers attention, and make sure every CTA focuses on a single, specific action. Here are some ways to use email marketing and reach your customers through email:
Building relationships
Email can be used at every point in the customer journey, and is the perfect way to establish an ongoing relationship with your customers as you touch base throughout the year to share educational resources, news or updates, and special offers.
Client education
Turn your website content and blog posts into educational emails that provide value to your customers and prospects. Consumers are more likely to trust brands or businesses that provide value and resources without trying to sell them anything. The best emails reflect the needs of your customers and drive them back to your website for more.
Marketing
In addition to blog content, email newsletters are the place to share special offers. From seasonal sales to monthly specials, discounts, or holiday events, email marketing is a cost effective way to generate sales and increase revenue.
News
Email notifications are the most direct method to ensure that your existing customers get the word about your current business operations, from updates about changing hours or temporary closures, to current promotions and specials.
Auto-responder campaigns
Leverage new or existing content into an auto-responder campaign. For example, you can create and advertise a free email course that includes content from specific blog posts. Repurpose that educational content into newsletter templates and create an email sequence (a series of emails) that is sent once a visitor subscribes to the course.
Email marketing is crucial to any successful business. If you need help getting started with email or setting up an auto-responder campaign, the marketing experts at Brentwood Visual are always happy to sit down with you for a free consultation to identify the best ways to use email for your business.
